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The Complete Local SEO Playbook 2025

 NEW RELEASE! 

The Complete Local SEO Playbook 2025

Proven Strategies for Boosting Your Rankings, Optimising Your Google Business Profile, and Link Building

The brand new local SEO book for 2025 from Mike Martin, James Dooley & Kasra Dash!


Unlock the Secrets to Dominating Local Search in 2025!

Are you a local business owner or SEO expert aiming to attract more customers, boost sales, and stand out in local search results? The Complete Local SEO Playbook 2025 is your essential guide to mastering every aspect of local SEO and driving tangible, lasting results. In a world where search engines evolve faster than ever, staying competitive requires strategies that go beyond simply ranking high.

Inside this comprehensive playbook, you’ll discover how to implement proven tactics to secure top spots on Google and drive consistent, organic traffic to your business. Learn step-by-step methods to optimise your Google Business Profile, creating a powerful and engaging presence that draws in local customers and sets you apart from competitors.

You’ll also find expert insights on building high-quality local links to strengthen your online authority and visibility, essential for long-term growth. Beyond search rankings, this guide covers effective techniques for leveraging social media, managing customer reviews, and creating compelling content that engages your audience, builds trust, and turns traffic into loyal customers.

Written with the most up-to-date strategies for 2025, this book offers focused, actionable insights with no fluff, no filler—just the exact steps you need to succeed in local SEO. Whether you’re looking to expand your business or sharpen your SEO skills, The Complete Local SEO Playbook 2025 is the only resource you’ll need this year.

Start building a stronger local presence today and watch your business thrive!

About The Authors:

Mike Martin

Mike Martin is an SEO expert, author, sales strategist, webinar expert, speaker, and marketing visionary. With years of hands-on experience and a reputation for delivering actual results, Mike has helped countless businesses amplify their online presence and drive growth. Known for his practical, no-fluff approach, Mike’s methods empower businesses to stand out in local search, increase sales, and build lasting customer relationships.

James Dooley

James Dooley is a successful entrepreneur and digital strategist who has generated over two million online inquiries through advanced local SEO techniques. With a passion for helping businesses grow and thrive, James has spent years refining his approach to local search, developing proven methods that drive traffic, generate leads, and convert visitors into loyal customers.

Recognising the challenges that many business owners face in navigating the complexities of SEO, James co-authored this book to share his expertise, providing a clear, actionable roadmap for success in local search. Through this guide, he aims to equip businesses with the tools and strategies needed to stand out online, attract more customers, and build a lasting presence in their communities.

Kasra Dash

Kasra Dash is a Scottish entrepreneur and digital marketing expert renowned for his proficiency in Search Engine Optimisation (SEO). His expertise encompasses technical SEO, content optimisation, and data-driven marketing strategies, consistently delivering high-quality leads and conversions for clients worldwide.

Recognising the complexities of the digital landscape, Kasra has shared his knowledge through various platforms, including co-authoring guides aimed at demystifying SEO. His goal is to empower business owners with actionable insights and tools to attract and engage their target audiences, ultimately building a competitive and lasting presence in their industries.

Are You Ready to Transform Your Business?

Dive in, take action, and build an online presence that doesn’t just keep up with the times but puts you ahead of the competition. This is your year to make a real impact and turn local SEO into a powerful tool for growth.

Should you work with Mike Martin?

From locksmith to leader, Mike Martin transformed his startup into one of the UK’s largest independent locksmith companies, solely through his cutting-edge local SEO strategies.

Today, Mike's techniques generate between 10,000 to 14,000 leads every month from SEO alone.

Recognised as one of the industry's most sought-after local SEO coaches for small businesses, Mike is also a best-selling author of four business books, dedicated to helping you unlock the full potential of your SEO efforts.

The Sales Parables

Every salesperson knows the rollercoaster: the exhilarating highs of a closed deal and the gut-wrenching lows when a sure sale slips through your fingers. It's in those moments of doubt—when the excitement fades and discouragement sets in—that you need a beacon to guide you back to your best self. "The Sales Parables" is that beacon.

Within these pages, you'll find stories drawn from the trenches of sales battles. Each parable, crafted from real-life experiences, is designed not just to teach but to inspire. These stories resonate with truth and practical wisdom, showing you that beyond every challenge lies an opportunity to learn and succeed.

Keep this book in your bag, on your desk, or anywhere within reach. Turn to it when you need a spark of motivation or a shift in perspective. Let it be the tool that helps you recalibrate, refocus, and return to the field with renewed vigor and vision.

For every salesperson who has ever felt flat or wondered if they could make it to the next quarter, "The Sales Parables" offers renewal and inspiration. This isn’t just another sales book; it’s the lifeline you reach for when you need to remember why you started selling in the first place. So, buckle up and let’s dive into the stories that will reignite your passion and drive you to sell not just well, but spectacularly.

The Sales Parables

Welcome to The Sales Parables—a unique resource crafted for sales professionals across all industries. This book presents timeless tales that impart enduring sales principles, ensuring that each lesson resonates and remains with you.

Each chapter unfolds a compelling story, illustrating key sales techniques such as win-win thinking, the power of reciprocity, and the art of storytelling. These narratives are designed to make complex concepts accessible and memorable, enabling you to apply them effectively in your daily sales interactions.

Whether you're engaging with clients on the showroom floor, making calls in a bustling center, or preparing for pivotal meetings, The Sales Parables serves as your indispensable guide. By integrating these lessons into your approach, you'll enhance your ability to build relationships, create value, and achieve consistent success in the competitive world of sales.

About Mike Martin

SEO Expert

Mike has over a decade of experience with local SEO and search engine marketing. He built one of the UK's largest locksmith companies using the same technique he implemented in his first software product Magic Page Plugin.

Author

Mike is the Author of 6 books. 1 was a thriller and the other 5 books help entrepreneurs becoming more successful with their online businesses. 

Software

Mike is the owner of 3 successful software products. Magic Page Plugin, Leads Simplify and Page ReWriter.

Agency

Mike is the owner and head of SEO at local SEO agency More Leads Local based in the seaside town of Weymouth, England. The agency specialises in helping local businesses dominate their local markets. 

Webinars

Mike is widely considered one of the best sales webinar writers in the industry. He has written hundreds of webinars grossing tens of millions in revenue for himself and his clients / students. 

Software Mike Martin Owns

Magic Page Plugin is a highly acclaimed mass page builder, designed to enhance local SEO for businesses. It simplifies creating numerous SEO-optimized pages targeting local search terms, significantly boosting online visibility. Users can craft a single page, set a desired radius, and the plugin generates a unique, geolocation-specific page for each area within that radius. This results in improved Google rankings and increased local reach. The plugin is compatible with most WordPress themes and includes features like dynamic backlink building, location database management, and customizable templates, making it a powerful tool for businesses aiming to dominate local search results.

Lead Simplify is an all-in-one automation platform designed to streamline business operations in areas like form sales, lead sales, and call sales. It offers features such as call center software, a drag-and-drop form builder, field staff management, and email & SMS marketing. The platform is tailored to collect, distribute, and sell phone and form leads automatically, enhancing productivity and profitability. It integrates seamlessly with tools like Twilio and Zapier, making it versatile for various business fields. Lead Simplify is praised for its user-friendly interface, efficient lead management system, and excellent customer support, making it a top choice for businesses seeking to run on autopilot.

Page Rewriter is an advanced content creation tool designed for SEO experts and writers aiming to rank in search engines. It offers a range of plans, including a free account with monthly credits and various paid options catering to different needs, from small blogs to large agencies. The tool is praised for its simplicity, power, and reliability, providing 100% ranking content that is human-readable and suitable for any industry worldwide. It integrates with Spin Rewriter, facilitating the fastest content creation process. Page Rewriter operates as a cloud-based service, eliminating the need for installation and offering unlimited support, making it a time-saving solution for content creators seeking efficient and effective SEO content.

"People will pay more for a faster route to their desired outcome, a higher chance of success and less sacrifice or effort for them"

Mike Martin - The One Sentence Marketing Course

Success Approach

I have a simple approach to success with my products/services that works for anyone. 

  • Find a common time-consuming or costly problem a specific business has.
  • Work out a way that problem can be solved using software or a service.
  • Build the software/service, then show how it saves time/money/effort or increases profit.
  • Get paid a small amount every single month from the businesses.

Contact Mike Martin

Yes I am interested in knowing about everything that Mike Martin has going on!

Mike Martin Podcast

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